WIND – GOES CRAZY WITH THE INNOVATIVE DVD ATTUNED SIM CARDS

Italian mobile service provider Wind is evidently living somewhere in the mid-1990s. The Telco is setting up to transport its SIMs on DVD attuned cards: Pop out the SIM and crack the remaining credit card sized portion of plastic into your computer's DVD drive. Why? Just To avail the necessary data for Configuration software and documentation. The DVD will enclose the drivers required for your computer to hook up to the internet via cellular networks, and paper instruction manuals will be substituted by electronic descriptions. We'd like to request the executives at Wind one question: "Have you heard of the internet?"

Last time we seemed instructions and instruction booklets were put online. An uncomplicated URL is all that is required to get the most up-to date drivers and troubleshooting info. An illustration: When was the last time you bought hardware and in point of fact utilized the abounding CD or DVD to install the drivers? That's right, you don't. You go to the manufacturer’s portal and grab the drivers from there. Shoddier still, Wind's Maximo Ibarra believes that the "Smart Video Card provides us an exceptional occasion to reinforce our relationship with our subscribers." That's precise, Maximo. Right up in anticipation of one of your subscribers puts that card into a niche loading drive.